Guest Post: 5 Secrets of Successful Writing in Your Niche

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So, you have decided to become a writer. You did your best to enter the market, and have even made a particular decision on what topics to write. However, you are not the only one there: thousands of young freelance writers are trying their best to rock the market and yield trust and traffic to their website. There must be a better way how you can become a leader in the niche.

The truth is that writing is something you can learn and master. You can have a brilliant style, easy flow, and excellent stories your readers can learn from. But unless you know these five tips that will make you a successful writer, you won’t be able to top the leaders’ list. Therefore, make sure to make yourself familiar with this list and implement the tips in your writing to become a real success of the niche you are in at the moment.

So, let’s start. Meet five tips that will make you known as a brilliant author

1.    Take It Seriously

A lot of people consider freelance writing as a part-time job. They opt for it when willing to save up for a vacation or pay for their education. However, freelance writing should be taken seriously. If you treat it as a side job, you will not be able to make it to the top, and your writing will always be considered as mediocre.

Taking it seriously means being always willing to explore and learn new material, apply brand-new techniques, and make yourself familiar with topics that are far beyond your reach. It also means that you are open to new possibilities and are not afraid to be controversial and innovative (and that is exactly what readers love about writers). People that only write during the coffee breaks while doing something they consider of a higher priority in the office are less likely to succeed. So, don’t set limits on how much time you want to dedicate to your writing: be always up for gaining new knowledge.

2.    Don't Be Afraid of Unknown Topics

It is a part of a freelance writer career: you get to write about everything at least in the beginning. So, if you want to become a successful writer in your niche, be prepared to talk about anything that is somehow connected with an idea of this niche. For instance, if you are in the pet health and only specialize in dogs, to promote your services you will have to get acquainted with the basic knowledge of taking care of the cats as well as hamsters and whatever else animals you will be requested to write about.

With time, you will master this and turn your ‘constantly-exploring’ mode, but at first, it might a bit tricky. So, keep this in mind.

3.    Get to know your audience

There is no bigger lie freelance writers believe in than that they know everything about their target audience. You definitely don’t know everything, and for as long as you are writing for them you will have to build up a relationships with these people to gain a better understanding of their lifestyles, expectations, worries, and concerns. There is no other way. You can ask them questions, conduct a poll among your readers, or do whatever else you believe is the best option for you, but never stop trying to get to know them better. It is paramount to your freelance writing career, as the only reason readers still visit your website is because you answer their questions and solve problems they have.  As soon as you stop doing this, they will lose interest, and your writing will be in vain. So, it should be your highest priority to check out whether you still meet the expectations and follow the latest trends to be of any use to the readers.

4.    Don't State Unless You Know Something for Sure

Okay, we know that you cannot be an expert in all the areas of life, and you still have a lot catching up to do, but I am begging you never to state anything in your writing unless you know it for sure. If you make a statement that turns out to be false, you will lose the trust of your readers. So, you will no longer get shares or recommendations to their friends because they know they can’t trust you. It is a huge deal! So, before you write something, make sure to check it out with very reliable sources, so that once your readers apply a concept to their lives, they will not get disappointed or frustrated with your advice.

On top that, if you never doubt a word of what you suggest your readers doing, you might end up turning into an arrogant and uptight author unable to deal with criticism. And readers have this type of writers. So, be very careful, check the information twice for the sake of your readers and your own image.

5.    Build a Relationship with Your Readers

This should be your priority: be open to building relationships with your target audience. Try to become a part of their community, gain a better understanding of what they like and how they think, ask them questions and be real. Readers like it when the writers are not just experts in a particular area, but they are open and humble to hear everyone out. Create an atmosphere when your readers feel free to ask you questions and give you ideas to the next series of posts. You will both benefit from this atmosphere. See what Matt Mikalatos says about this: “Be Accessible. You can use any medium you like for communication, so long as your readers know how to contact you. It can be a submission form on your website, an email address, or writing a letter care of your publisher. When some readers reach the end of your book, they want to tell you about how it impacted them. So let them.” This is paramount for freelance writers, so stick to this rule to build up a strong, recognizable brand.

So, as you see, there are excellent ways to yield trust and traffic to your website and become a leader in the niche. Save these tips and see how well you fit into the picture. We hope that as a freelance writer, you find this piece of advice useful.

by Kevin Nelson

He started his career as a research analyst and has changed the sphere of activity to writing services and content marketing. Except writing, he spends a lot of time reading psychology and management literature searching for the keystones of motivation ideas. Feel free to connect with him on Facebook, Twitter, Google+, Linkedin.